Who can I add to my mailing list?

Okay to import these subscribers if…

  • They opted in from your site.
  • They are customers who have purchased a product from you within the last 2 years.
  • They gave you their email in-person or over the phone knowing you’d contact them.
  • They completed an offline form and indicated they wanted to be emailed.

Definitely not okay to import if…

  • You purchased this list of subscribers.
  • You haven’t emailed the recipient’s address for more than 2 years.
  • You obtained the email addresses from a third party.
  • You scraped or ‘copy and pasted’ the addresses from the Internet.


Related Articles