Okay to import these subscribers if…
- They opted in from your site.
- They are customers who have purchased a product from you within the last 2 years.
- They gave you their email in-person or over the phone knowing you’d contact them.
- They completed an offline form and indicated they wanted to be emailed.
Definitely not okay to import if…
- You purchased this list of subscribers.
- You haven’t emailed the recipient’s address for more than 2 years.
- You obtained the email addresses from a third party.
- You scraped or ‘copy and pasted’ the addresses from the Internet.